Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Nobody wants to buy sour milk.

A great product isn't just a collection of features. It's how it all works together.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.