Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.