We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
I am who I am, and I'm focused on that, and being a great CEO of Apple.
In the world of cyber security, the last thing you want is to have a target painted on you.
Apple Watch is the most personal device we've ever created.
Certainly some things that are very good can sometimes be used in a bad way.
That brings us to iPad. We think the iPad is the poster-child of the post-PC world.