I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
I don't really think anything Microsoft does puts pressure on Apple.
What makes Siri cool is she has a personality.
To whom much is given, much is expected. I do believe this. It's embedded in me.
I don't think Apple has to own a content business.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.