Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Apple is this great American company that could have only happened here.

I dont consider the bloody ROI.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Certainly some things that are very good can sometimes be used in a bad way.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.