A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
Tim CookRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
Tim CookWhen I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
Tim CookGaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
Tim Cook