Work is an activity that is financially-driven or one that you'd like to do less of.

People feel personally slighted if you don't respond to them in 30 seconds and treat email as instant messenger.

Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.

Effectiveness is doing the things that get you closer to your goals. Efficiency is performing a given task (whether important or not) in the most economical manner possible. Being efficient without regard to effectiveness is the default mode of the universe.

Work is an activity that is financially-driven or one that you'd like to do less of.

It's not enough to have the right answers. You have to have the right questions.

What I don't like is snark for snark's sake. If you are going to make fun of me, at least be witty while doing it.