People will choose unhappiness over uncertainty.

Happiness has a very short half-life.

World barista champions use the AeroPress to make coffee on the folding tray tables of airplanes.

Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.

I didn't even like white wine. Then I tasted it and bought a case. It was the first case of any wine I'd ever bought.

The most important actions are never comfortable.

Doing the unrealistic is easier than doing the realistic.