The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.

Learn the art of the pitch and of messaging.

Think big and don't listen to people who tell you it can't be done. Life's too short to think small.

The fishing is best where the fewest go and the collective insecurity of the world makes it easy for people to hit home runs while everyone is aiming for base hits.

Pacifists become militants. Freedom fighters become tyrants. Blessings become curses. Help becomes hindrance. More becomes less.

I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.

If someone's criticism is completely unfounded on data, then I don't want to hear it. It doesn't hold up to scrutiny.