The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.

The biggest misconception about work is that you need to spend the majority of your time doing it.

You don't have to travel, but I find extended travel to be a helpful tool for reexamining yourself and the constraints you've artificially placed on your life. It's easy to believe everything has to be done one way if you're always in one place around the same people.

As far as income goes, there are three currencies in the world; most people ignore two. The three currencies are time, income and mobility, in descending order of importance. Most people focus exclusively on income.

Excitement is the more practical synonym for happiness, and it is precisely what you should strive to chase. It is the cure-all. When people suggest you follow your "passion" or your "bliss," I propose that they are, in fact, referring to the same singular concept: excitement. This brings us full circle. The question you should be asking isn't, "What do I want?" or "What are my goals?" but "What would excite me?"

But if it's tolerable mediocrity, and you're like, 'Well, you know it could be worse. At least I'm getting paid.' Then you wind up in a job that is slowly killing your soul and you're allowing that to happen. Comfort can be a very, very dangerous thing.

I open each class with an explanation of the singular importance of being a "dealmaker." The manifesto of the dealmaker is simple: Reality is negotiable.