I gauge success in years, not weeks. The weekend box-office approach to book launches is short sighted and encourages crappy books.
Tim FerrissExcitement is the more practical synonym for happiness, and it is precisely what you should strive to chase. It is the cure-all.
Tim FerrissPersonal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.
Tim FerrissAwareness, even at a subconscious level, beats fancy checklists without it, track or you will fail.
Tim Ferriss