Dreamlining is so named because it applies timelines to what most would consider dreams.

Companies that start by redesigning the economics of an industry often finish by redesigning the whole industry-and owning it.

Slow down and remember this: Most things make no difference. Being busy is a form of mental laziness-lazy thinking and indiscriminate action.

I will take as a given that, for most people, somewhere between six and seven billion of them, the perfect job is the one that takes the least time.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Everyone is going to binge on a diet, for instance, so plan for it, schedule it, and contain the damage.

Do not expect work to fill a void that non-work relationships and activities should Work is not all of life. Your co-workers shouldn't be your only friends. Schedule life and defend it just as you would an important business meeting. Never tell yourself "I'll just get it done this weekend."