A goal without real consequences is wishful thinking. Good follow-through doesn't depend on the right intentions. It depends on the right incentives.

Focus on impact, not approval. If you believe you can change the world, which I hope you do, do what you believe is right and expect resistance and expect attackers. Keep calm and carry on!

Fear is your friend. It is an indicator. Sometimes it shows you what you shouldn't do, more often than not it shows you what you should do.

The commonsense rules of the "real world" are a fragile collection of socially reinforced illusions.

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

Short, sweet, and to the point. Clear writing, and therefore clear commands, comes from clear thinking. Think simple.

Being called a huckster and a charlatan started several years ago, so that's something I'm accustomed to. In most cases, it doesn't bother me.