Awareness, even at a subconscious level, beats fancy checklists without it, track or you will fail.

I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

I think about willpower almost never. I realize for myself, trying to be more disciplined is pretty nebulous and it's often a slippery target. For me, I've just thought about incentives.

It's lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for "realistic" goals, paradoxically making them the most time-consuming and energy consuming. It is easier to raise $10,000,000 than it is $1,000,000. It is easier to pick up the one perfect 10 in the bar than the five 8s.

The key to having more time is doing less, and there are two paths to get there, both of which should be used together: (1) Define a short to-do list and (2) define a not-to-do list.

Just because you are embarrassed to admit that you're still living the consequences of bad decisions made 5, 10, 20 years ago shouldn't stop you from making good decisions now. If you let pride stop you, you will hate life 5, 10, and 20 years from now for the same reasons.