But if it's tolerable mediocrity, and you're like, 'Well, you know it could be worse. At least I'm getting paid.' Then you wind up in a job that is slowly killing your soul and you're allowing that to happen. Comfort can be a very, very dangerous thing.

Which 20% of sources are causing 80% of my problems and unhappiness? Which 20% of sources are resulting in 80% of my desired outcomes and happiness?

Money doesn't change you; it reveals who you are when you no longer have to be nice.

Think big and don't listen to people who tell you it can't be done. Life's too short to think small.

I have plenty of money to do what I want to do, and I have the relationships.

If the challenge we face doesn't scare us, then it's probably not that important.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.