Life is too short to be small.

What I don't like is snark for snark's sake. If you are going to make fun of me, at least be witty while doing it.

Uncertainty and the prospect of failure can be very scary noises in the shadows. Most people will choose unhappiness over uncertainty.

Awareness, even at a subconscious level, beats fancy checklists without it, track or you will fail.

There are certain things I will automate, but when it comes to quality control, I want to keep a very close eye.

But if it's tolerable mediocrity, and you're like, 'Well, you know it could be worse. At least I'm getting paid.' Then you wind up in a job that is slowly killing your soul and you're allowing that to happen. Comfort can be a very, very dangerous thing.

Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.