Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there.

You have to pay attention to money, but it shouldn't be about the money.

There's not a single business model, and there's not a single type of electronic content. There are really a lot of opportunities and a lot of options and we just have to discover all of them.

The network is opening up some amazing possibilities for us to reinvent content, reinvent collaboration.

Architecture trumps licensing any time.

Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.

Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there.