Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there.

Early on, when software was developed by computer scientists, just people working with computers, people passed around software because that was how you got computers to do things.

We often get blinded by the forms in which content is produced, rather than the job that the content does.

The network is opening up some amazing possibilities for us to reinvent content, reinvent collaboration.

Share what you do profusely, because it will be remixed by others into something new, rich and strange.

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.