The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.
Create more value than you capture.
In social networks, you gain and bestow status through those you associate with.
The future is always scary to those who cling to the past.
We're entering a new world in which data may be more important than software.
What new technology does is create new opportunities to do a job that customers want done.