Share what you do profusely, because it will be remixed by others into something new, rich and strange.

Life is not a tour of gas stations.

Anyone who puts a small gloss on a fundamental technology, calls it proprietary, and then tries to keep others from building on it, is a thief.

The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

Pursue something so important that even if you fail, the world is better off with you having tried.

A key function of a publishing brand is the bestowal of status by who and what you pay attention to.