I think you spend 50 percent of your mental energy trying to defeat ad systems.

We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.

History shows a typical progression of information technologies: from somebody's hobby to somebody's industry; from jury-rigged contraption to slick production marvel; from a freely accessible channel to one strictly controlled by a single corporation or cartel-from open to closed system.

Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost - now, it's probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else's.

Socialization would be the most successful thing to bring mainstream audiences to online computers.

One thing that all the totalitarian states did was make the great leader's face everywhere.

Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.