I watched my parents go from having very basic jobs to educating themselves, to buying a house. They set a really good bar for what they wanted their kids to achieve.

A lot of young people have all these aspirations but many of them don't believe they're possible.

Coming from an African background, obviously the foundation of the family home is education, probably because my parents had to work a lot harder for everything that they've got in this country.

Hopefully, young people will see that you can be young and make the sacrifices to follow your dreams.

People discover you at festivals. They come to see Coldplay or whoever, and then wander over and catch your act. Festivals make a lot of sense to me.

As a young guy from south London, I wanted to be able to make myself stand out.

This is the kind of fashion I grew up on - a good pair of trainers, great denim - and I will always love high-end streetwear.