My real bottom-line hypothesis is that nobody has a sweet clue what theyโre doing. Therefore you better be trying stuff at an insanely rapid pace. You want to be screwing around with nearly everything. Relentless experimentation was probably important in the 1970s-now itโs do or die.
Tom PetersThe winners stun us not by their cleverness, but by the fact that every tiny aspect of the business is just a touch better than the norm.
Tom Peters