If the other guy is getting better, then you'd better be getting better faster than the other guy is getting better... or you're getting worse.

With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.

Develop a respect and reverence for the principle of variation: the idea that the message ain't in the mean, the mode or the median - it's in the differences that occur throughout a population.

We are no doubt in the Great Age of the Brand.

Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.

Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules.

Screw-ups are the mark of excellence.