As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Obviously, despite hard work and heroic efforts, many dreams don't come true. But if we don't dare to dream and then throw muscle, heart, and soul into making the dream come true, then WoW Projects-and all of the emotional, intellectual, spiritual, and financial riches that they bring will surely NOT be our lot in life!

Are you placing enough interesting, freakish, long shot, weirdo bets?

I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information. Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.

I am confident that for the foreseeable future (barring some catastrophic event affecting economic, energy, electrical, and communications systems), many subpopulations that use information intensively (e.g., students, academics, library patrons, white collar workers) will be using some sort of portal information appliance.

Screw-ups are the mark of excellence.

I think economics, content, and the ability to interact with content in new and different ways are what will drive the adoption of e-books.