I am my clients. I am defined by who I do business with.

Don't let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it -- with bazookas as well as sniper's rifles.

They say plan it. I say do it.

Send 10-TEN!!-people flowers. Today. As "Thank yous" for good things "small"-or even large-done in the last two weeks.

The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

I urge you to set a tough, quantitative target for adding "differentiators" as I call them, to every service you provide.