I am my clients. I am defined by who I do business with.

If a window of opportunity appears, don't pull down the shade.

If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged."

I wrote the book based on a blog that I keep. I also tweet. I don't think that for an incredibly old fart I'm totally behind the power curve. I really believe that the essentials of human relationships remain the same.

Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do. But "enterprise" ( a lovely word ) is about heart. About beauty. It's about art. About people throwing themselves on the line. It's about passion and the selfless pursuit of an ideal.

The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.