The winners stun us not by their cleverness, but by the fact that every tiny aspect of the business is just a touch better than the norm.

Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.

Send 10-TEN!!-people flowers. Today. As "Thank yous" for good things "small"-or even large-done in the last two weeks.

Brand inside is more important than brand outside for sustained success.

The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark

Portability of lots of information should not be underestimated.

It's not enough to be close to the customer. You've got to be glued to the customer.