The best leaders... almost without exception and at every level, are master users of stories and symbols.

I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in the new economy. And I know we'd better figure out the answer to my question-quick.

Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework.

The day firing becomes easy is the day to fire yourself.

Don't 'tolerate' mistakes. Embrace them!

And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you're consistent, you're vulnerable to attack. Yes, it's a paradox. Now deal with it!

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.