Excellence is not an aspiration. Excellence is what you do in the next five minutes.

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.

I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.

Mistakes are life. Mistakes are not to be tolerated...they are to be encouraged. The bigger the better.

Organize as much as possible around teams, to achieve enhanced focus, task orientation, innovativeness, and individual commitment.