Treat the customer as an appreciating asset.

What you decide not to do is probably more important that what you decide to do.

The little people will get even, which is one of a thousand reasons why they are not little people at all. If you're a jerk as a leader, you will be torpedoed. And usually it won't be by your vice presidents; it will be on the loading dock at 3am when no supervisors are around.

He who makes the quickest, coolest prototypes reigns!

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

When you choose a managerial path, you are choosing to devote your life to people. Period.

You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.