TRUST, not technology, is the issue of the decade.

The most important and visible outcropping of the action bias in excellent companies is their willingness to try things out, to experiment. If you wait until you believe you are safe, sure to be without occasional foolish feelings, you've most likely waited too long.

The company's most urgent task is to learn to welcome, beg for, demand - innovation from everyone.

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.

The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided.

Hire disrespectful people.

The market may never coalesce around one basic design, or even around two or three dominant devices.