Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
Tom PetersToday brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
Tom PetersIf your company has a clean-desk policy, the company is nuts and you're nuts to stay there.
Tom Peters