Good managers have a bias for action.

When it comes to e-book playback devices and software, I have always thought that the emphasis on ergonomic concerns as a tipping point for the end-user population was misplaced.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Now it is much faster and cheaper to bring thedocument to the user, rather than ask the user to come to the document or collection.

I urge you to set a tough, quantitative target for adding "differentiators" as I call them, to every service you provide.

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged."

I find digital content much easier and more rewarding to interact with on screen than printed on paper.