As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom PetersIf the other guy is getting better, then you'd better be getting better faster than the other guy is getting better... or you're getting worse.
Tom PetersAll business success rests on something labeled a sale, which at least momentarily weds company and customer.
Tom PetersBooks were rare,expensive, time-consuming to create and copy, and difficult to transport. That is why collections ofprint-based books developed around centers of religious belief, learning, and wealth. It was cheaper andeasier for people to come to the collection than for the collection, or parts of the collection, to go to thepeople.
Tom Peters