Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!

Design is so critical it should be on the agenda of every meeting in every single department.

Communication is everyone's panacea for everything.

The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.

Advantage comes not from the spectacular or the technical. Advantage comes from a persistent seeking of the mundane edge.

Dot the i's, cross the t's, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.

Treat the customer as an appreciating asset.