The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.

The world has not just "turned upside down". It is turning in every which way at an accelerating pace.

Excellence comes from human beings doing things of value that customers find memorable.

It's relatively simple. If we're not getting more, better, faster than they are getting more, better, faster, then we're getting less, no better or more worse.

The number one premise of business is that it need not be boring or dull. It ought to be fun. If it's not fun, you're wasting your life.

It boils down to studenthood-in-perpetuity / curiosity-in-perpetuity / applied fanatic restlessness. That is, a belief that life is ONE BIG LEARNING EXPERIENCE. Something mysterious happens to a curious, fully engaged mind - and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered. The results: an exponentially increased ability to tune up / reinvent / WOW-ize today's project at work.

Ready, fire, aim. Do it! Make it happen! Action counts. No one ever sat their way to success.