One size NEVER fits all. One size fits one. Period

Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.

I'm fundamentally not interested in the Fortune 500 companies - in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.

For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.