Authors and publishers want fair compensation and a means of protecting content through digital rights management. Vendors and technology companies want new markets for e-book reading devices and other hardware. End-users most of all want a wide range and generous amount of high-quality content for free or at reasonable costs. Like end-users, libraries want quality, quantity, economy, and variety as well as flexible business models.
Tom PetersThe drive for control, or the perception thereof, is truly the strongest force in human nature.
Tom PetersAs a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom Peters