The less unnecessary effort you put into learning, the more successful you'll be . . . Doing the wrong thing with more intensity rarely improves the situation.
Tony BuzanTrue negotiation takes place when each side respects the other, and their point of view, and enters into the discussion positively. If you are determined that your solution, and your particular solution only, is the correct one - to be imposed on the other side if necessary - that is not negotiation; it is dictatorship
Tony Buzan