Over the next ten years, everything that has a cord is going to have data in it.

Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say screw this. They hate the products.

It's easy to solve a problem that everyone sees, but it's hard to solve a problem that almost no one sees.

Over the next ten years, everything that has a cord is going to have data in it.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

When I encounter a problem - something that's not quite right with a product - I enjoy breaking it down in my mind and exploring possible alternative solutions: Why this? Why not that? I apply the latest in technology and design to reinvent that product and solve my frustrations.

Usually, the biggest companies are not the most dynamic.