We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

The truth is, homes change over time — and technology has to adapt, not try to do everything at once.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

I started designing the greenest the most connected home before the iPhone and the iPad.

I'm always doubtful. Everything I do is always doubtful. When you're trying to differentiate, there's going to be this gut sense, is this right? If you're not having doubt, then you're not pushing it hard enough, or you're not looking at the details close enough. You need to be feeling that doubt every single day.

People buy products, and they want to understand what those things are and how they are applicable to their life.

Even if you have constrained resources, don't cut corners. People will feel it.