It's easy to solve a problem that everyone sees, but it's hard to solve a problem that almost no one sees.

People buy products, and they want to understand what those things are and how they are applicable to their life.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say screw this. They hate the products.

If you're not having doubt, you're not pushing the boundaries far enough.

I've been working with contractors designing and building a house on a nonstop basis since I learned about all these systems of audio, construction, electricity, energy, water systems.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.