People buy products, and they want to understand what those things are and how they are applicable to their life.
Tony FadellWe built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.
Tony FadellEvery person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say screw this. They hate the products.
Tony Fadell