It's easy to solve a problem that everyone sees, but it's hard to solve a problem that almost no one sees.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasnt time for endless refinements.

People buy products, and they want to understand what those things are and how they are applicable to their life.

When I encounter a problem - something that's not quite right with a product - I enjoy breaking it down in my mind and exploring possible alternative solutions: Why this? Why not that? I apply the latest in technology and design to reinvent that product and solve my frustrations.

The truth is, homes change over time — and technology has to adapt, not try to do everything at once.

I started designing the greenest the most connected home before the iPhone and the iPad.

Every team member who brings intelligence, experience and passion to their creations should be called an artist or designer.