SEO expertise is a core need for today's online businesses.

I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and making customers happy or making employees happy, and I think we're actually living in a special time where everyone's hyperconnected, whether through Twitter or blogs and so on. Information travels so quickly that it's actually possible to have it all, to make customers happy through customer service, to make employees happy through strong company cultures, and have that actually drive growth and profits.

I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.

Just figure out what your personal values are then just make those the corporate values.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

A great brand is a story that never stops unfolding.

Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.