SEO expertise is a core need for today's online businesses.
Zappos is a customer service company that just happens to sell shoes.
I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
Get the culture right, and everything else just falls into place.
For individuals, character is destiny. For organizations, culture is destiny.