Help shape the stories that people are telling about you.

My advice is to stop trying to "network" in the traditional business sense, and instead just try to build up the number and depth of your friendships, where the friendship itself is its own reward. The more diverse your set of friendships are, the more likely you'll derive both personal and business benefits from your friendship later down the road. You won't know exactly what those benefits will be, but if your friendships are genuine, those benefits will magically appear 2-3 years later down the road.

A great brand is a story that never stops unfolding.

You've gotta love the game. To become really good, you need to live it and sleep it.

Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.

Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.