We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Inspire other communities and cities to reinvent themselves.

Your culture is your brand.

I made a list of the happiest periods of my life & I realized that none of them involve money.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.