We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

A great brand is a story that never stops unfolding.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."

Inspire other communities and cities to reinvent themselves.

To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.

Just figure out what your personal values are then just make those the corporate values.