We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Most innovation comes from outside your industry applied to your own

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.

Chase the vision, not the money, the money will end up following you.

Things are never as bad or as good as they seem.

Don't be cocky. Don't be flashy. There's always someone better than you.

A great brand is a story that never stops unfolding.