I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.

Usually my 'a-ha' moments are when I'm not trying to think of how to solve a particular problem.

Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

To never forget that the most important thing in life is the quality of life we lead.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.

Whatever you're thinking, think bigger.