If you're going to solve a weight-loss problem - or smoking problem for that matter - you must address both the psychological and physiological.

Remember anything you want that's valuable requires you to break through short-term pain in order to gain long-term pleasure.

The goal of becoming more consistent with your core authentic self is a much stronger motivator than "I need to lose 30 pounds."

You are NOT what you eat, you are what you digest and assimilate.

Contrary to popular wisdom, knowledge is not power-it's potential power. Knowledge is not mastery. Execution is mastery. Execution will trump knowledge every day of the week.

The ultimate success formula: I) Decide what you want (Be precise! Clarity is power) II) Take action (because desire is not enough) III) Notice what's working or not (You don't want to continue to expend energy on an approach that's worthless IV) Change your approach until you achieve what you want (Flexibility gives you the power to create a new approach and a new result.)

Your brain is not designed to make you happy. That's your job!