Experiencing the world through Endless secondhand information isn't enough. If we want authenticity we have to initiate it.
Travis RiceThe whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.
Travis RiceWe started out making a film [ The Fourth Phase] about the incredible snow we get at home in Wyoming, the journey soon macroed out into this epic 16,000 mile trip around the North Pacific, taking us to locations in Japan, Alaska, the Kamchatka Peninsula in far-eastern Russia, and back to Jackson Hole, Wyoming.
Travis RiceI was pretty blown away by how vast and aggressive the terrain is in the Japanese Alps. You're looking up at peaks, and it's like Alaska seeing all kinds of amazing stuff that looks ridable, but it's 70 percent death defying; only a small percentage really goes.
Travis RiceShin [Biyajima] rides down with this big ol' Japanese grin and giggle and I'm like what? Two years later, when I started planning the trip, I knew Shin was from the Hakuba area, and I didn't want to come film in Japan without a Japanese rider. Shin had the time and availability, and it worked out perfect.
Travis Rice