I think it mostly comes down to trying to align with people who are down with a mission and will bring optimism.

The whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.

Ya know it's funny, what's happening to us. Our lives have become digital. Our friends, now virtual. And, anything you could ever wanna know is just a click away. Experiencing the world through second hand information isn't enough. If we want authenticity we have to initiate it. We will never know our full potential unless we push ourselves to find it. It's this self-discovery that inevitably takes us to the wildest places on earth.

I was pretty blown away by how vast and aggressive the terrain is in the Japanese Alps. You're looking up at peaks, and it's like Alaska seeing all kinds of amazing stuff that looks ridable, but it's 70 percent death defying; only a small percentage really goes.

While researching the project [The Fourth Phase] I stumbled across this amazing research by a scientist called Dr Gerard Pollack who had done studies on what he called a 'fourth phase' of water.

There's no doubt 'normal' is changing - spring actually came a month early in Alaska, for example, and we had to stop filming.

What is snowboarding to me? I'd say it's when I feel passion. That is, if passion is a combination of utter joy, frustration and rage. It's my life.