If we want authenticity we have to initiate it.
I've been to Japan so many times, but I still constantly stumble across things that are so foreign to me.
The whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.
I actually enjoyed getting lost in Japan's backroads, finding myself in a wasabi farm.
We'll never know our full potential unless we push ourselves to find it.
I knew I wanted to shoot in Japan early on. Years ago, we did a Japan segment in "The Community Project," and at the time I felt it was one of the better Japan segments ever captured.