You have to have the kind of personality where you're resilient and you can get up and keep moving and learn what there is. What I tell my employees is, 'I want you to make mistakes. If you're not making mistakes, you're not trying hard enough. But, when we make a mistake, let's all study it. Let's all learn from it. After that, we want to make different mistakes. We don't want to keep making the same mistakes.'

What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.

Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!

But we also think that we've got more quite alot more support than any new format has ever had.

Polygons are fashionable at the moment - particularly in the arcades.

You have to have the kind of personality where you're resilient and you can get up and keep moving and learn what there is. What I tell my employees is, 'I want you to make mistakes. If you're not making mistakes, you're not trying hard enough. But, when we make a mistake, let's all study it. Let's all learn from it. After that, we want to make different mistakes. We don't want to keep making the same mistakes.'

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.