As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.

None of our competitors have ever made two systems that run the same software.

I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that key idea of the software developer as an artist, once I had that idea, a whole bunch of other ideas flowed from that, because I realized that I need to go study the music industry, I need to study the book publishing and Hollywood and figure out how they do things, why they do them that way, and then I need to borrow, and rearrange, the things that they're doing to fit my industry so that I can invent and create this new industry.

But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.

You have to be doing something very different from what everybody else is doing, hopefully different from what's ever been done before - something that nobody's thought of yet.

From day one our next generation system will run all our exsisting software - so that gives us a head start.

We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.