We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.
Trip HawkinsAnd initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
Trip HawkinsBut any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
Trip Hawkins