We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
Trip HawkinsConsole game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
Trip HawkinsYou have to be doing something very different from what everybody else is doing, hopefully different from what's ever been done before - something that nobody's thought of yet.
Trip Hawkins